3 actionable new year’s resolutions that will deliver results for motivated business leaders in 2011

This is the time of year when we all have good intentions, and if you’re a business leader, I’ll bet you have some lofty goals in your strategic marketing plan this year to improve your bottom line. But do you actually have a plan or specific corporate growth strategies to get there?
Here are 3 actionable New Year’s Resolutions that will help you achieve profit maximization more quickly and easily, with integrity.
1. Optimize Your Pricing Strategies, Safely, with Integrity, and Increase Your Bottom Line By 25-60%
Most leaders have been taught that there are certain pricing “rules” in their industry. Most of us, at one time or another, have fallen into the trap of discounting to match or beat competitive threats to maintain business. Here’s a terrifying fact:


Just a 1% decline in price typically leads to a 16% decline in profitability… and I’ll bet you’re discounting a lot more than 1%!